We interrupt your regular programming to bring you Midnight Mass (At the Market Street Payphone). My latest video is for Perth band Pond. Clocking in at 6 and a half minutes it by far the longest music clip I have ever made. From the very start we set out to make a video that framed all of Hobo Rocket (the bands fifth studio album). When I started developing the concept I figured I should try translate some of the themes weaved throughout the record. It was clear Nick Allbrook (Pond front man) didn't want a traditional promo clip and I surely didn't want to make him one.
During post production the video came together very quickly. The clips hopeful introduction and rapid transformation to dread closely followed the emotional and tonal shift of the song. There was some concern during the edit that people might be turned off by the rapid emotional shift. After testing it with friends and family we decided to stay true to the original concept. The video is as funny and sad, powerful and provocative ... but most of all its just kinda silly. I had a blast making Midnight Mass and I hope you enjoy watching it.